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A collective of senior digital marketers breaking down consumer and retail campaigns — one case study at a time.

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Now playing — Ep. 47

How Zomato turned a delivery delay into a 4M-impression moment

Retail Digital QSR 38:04
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Ep. 47

How Zomato turned a delivery delay into a 4M-impression moment

Retail Digital QSR
PM
RD
PM + RD 38:04
Ep. 46

Nykaa's Pink Friday: anatomy of a ₹200Cr flash sale

D2C Brand Beauty
AS
KR
AS + KR 44:12
Featured case study

Nykaa's Pink Friday: anatomy of a ₹200Cr flash sale

How a DTC beauty brand engineered scarcity, influencer sequencing, and a 72-hour countdown to generate their highest-ever single-day GMV.

340%
conversion lift vs baseline
₹200Cr
single-day GMV
Listen to the breakdown →
Campaign channels — share of impact
1
Influencer cascade
2
Push + email
3
Paid social
4
OOH teaser
5
Organic search

The Collective

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AS
Ananya Singh
contributor
1 episodes
FMCG
AT
Arjun Tiwari
contributor
1 episodes
QSR
KR
Karan Rao
contributor
1 episodes
E-commerce
NP
Neha Pillai
contributor
1 episodes
D2C

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